If you’re planning to make money through a sales funnel, then by far and away the most significant thing to start thinking about is your targeting. In other words, how are you guaranteeing that it’s the right person who is getting your autoresponder messages? In which way are you ensuring that the subscribers who find their way to start of your sales funnel are the right kinds of prospects?

This is what’s called ‘targeting’ and it is genuinely the difference in earning substantial cash and making no money whatsoever.

The most effective way to demonstrate why targeting works really well is to think about sales. In sales, you have the individuals who start out their professions cold calling and selling things like training courses. These are individuals who will be picking up the telephone and trying to promote something expensive to a random stranger.

Now, some individuals will be very good at that and those people will probably be the ones who succeed. As they improve, they will be offered better and better jobs within their company and sooner or later this will lead to them generating big money.

What’s the best position?

Selling to well-qualified prospects who have a lot of cash. Consider this: if you’re able to promote something to strangers who probably haven’t got much money, it will be easy to market to affluent people who have already told you they want to buy!

This is the concept that product sales is based on and it’s how you’re going to make sure your business is prosperous when you’re making use of a sales funnel.

Because the equivalent with a sales funnel is simple and easy – this would mean locating targeted prospects and sending them to your site. It means finding people who are showing an interest in your specific niche, who are the right age and sex and who have the right income.

How?

With the help of PPC of course! PPC stands for Pay Per Click and this is a type of marketing where you only pay each time a person clicks on your ad. PPC ads can be placed either on Google searches (through Google AdWords) or they can be put on Facebook, where they will target people according to not only their age, sex and location but also on their hobbies, interests and job title!

If you can carry this out, then you can find the exact kind of individual who is likely to purchase from you and then make sure that these are the individuals who start their journey through your sales funnel. That way, you are destined to succeed!