Retail’s Christmas 2022 ads, from Asda to Boots

Retail’s Christmas 2022 ads, from Asda to Boots

Retail Gazette rounds up all the retailer's festive Christmas adverts, from the likes of Sainsbury's and Asda, to Marks & Spencer.

It’s that time of the year yet again. Suppliers have launched their substantially-predicted Xmas adverts.

Retail Gazette rounds up – and consistently updates – retail’s festive Christmas adverts, from the likes of Sainsbury’s and Asda, to Marks & Spencer.


Tesco has today unveiled its Christmas advert for 20222 as the grocer promises to produce an ‘affordable, joyful’ festive year for all.

The marketing campaign claims pleasure may perhaps be in short offer as all people is going through a squeeze on their funds, but recognises that Christmas is important to many, specially soon after the last few years.

Tesco chief consumer officer Alessandra Bellini stated it was “very important” that the seasonal campaign displays “how clients truly feel”.

“We realize that it is a challenging time at the instant with everyone’s finances underneath strain, but we also know that folks are on the lookout forward to Christmas – in truth our study demonstrates that there is even more exhilaration around it than normal.

“This is why we made the decision to officially stand up for joy this Christmas.”


Sainsbury’s has produced its Christmas ad, starring This Morning’s Alison Hammond.

The advert is narrated by Stephen Fry and focuses on a young pastry chef that attempts to impress Hammond’s Countess with his caramelised biscuit model of the Xmas pudding.

An instrumental model of noughties strike ‘Teenage Dirtbag’ acts as the soundtrack to the fairytale advert, which highlights some of the grocer’s new Taste the Variance Christmas variety.


Asda’s Xmas advert stars Will Ferrell’s Buddy The Elf, who turns into the supermarket’s latest staff.

The grocer works by using initial footage from 2003 movie Elf together with some digital camera trickery to create the ad. Buddy inadvertently joins the Asda group on a trial shift, and samples some of the festive goodies at the retail store.

M&S Food

Marks and Spencer’s food Xmas advert for this year options Dawn French in her position as the Christmas Fairy, who is joined by Jennifer Saunders.

Saunders plays her new pal Duckie, a tatty pet chew toy. In the new advertisement, Fairy functions her magic and Duckie learns to fly out of his attain as they soar around a Christmas table spread of M&S food items.


Lidl’s new Christmas advert attributes a teddy bear who goes on a journey from humble beginnings to prevalent fame. The marketing campaign asks households to donate items to the supermarket’s charitable toy bank initiative. at?v=NVrrXKN4Cww

The Lidl bear initial can make his visual appearance when a father unintentionally shrinks his Lidl jumper in the wash, and provides it to his daughter to set on her teddy bear.


Barbour has collaborated with the much-liked children’s character Paddington Bear.

The consists of the initial Peggy Fortnum illustration model which has only ever been animated by Barbour. at?v=fodQxNOf8U0

Barbour’s festive film follows the adventures of Paddington as he will come up with an thought for a thoughtful gift for his neighbour, Mr Curry.

Highlighting Paddington’s kindness and very good intentions, it celebrates the joy of providing a quite specific existing that indicates so substantially.

Sports Immediate

Athletics Immediate isn’t the 1st retailer you consider of when you say Xmas advert, but the retailer has unveiled a trio of 20-next adverts that function some of sport’s major names.

The a few adverts are:

• Eau de Footie – Mason Mount and Eric Cantona get up near and individual with a new fragrance that is positive to obtain its way into stockings this yr.
• Family supper – Turkey’s off the menu at this not so normal Christmas meal with Eric Cantona, Thierry Henry, Emma Hayes, Gabriel Jesus and Clive Tyldesley.
• Directa – Athletics Direct’s consider on a sensible household hub voiced by Eric Cantona also starring West Ham duo, Declan Rice and Jarred Bowen.

M&S – Garments and Food stuff

Marks & Spencer’s clothing and residence Christmas advert focuses on communities and managing men and women with kindness.

The ad, audio tracked by Harry Styles’ track ‘Treat Men and women with Kindness’, highlights how M&S will deliver a 1-off donation of £1m to 1,000 diverse group groups throughout the United kingdom this Christmas as they battle to uncover resources for the duration of the price-of-living disaster.

Debenhams has released its Christmas 2022 Tv set advert celebrating traditions relished throughout Xmas Day. The advert functions Rachel Stevens and Jess Wright as they mark the festive year in type.


From that early morning rush of opening offers to starting the marathon of cooking Christmas evening meal, families and good friends are noticed coming with each other.

TK Maxx

TK Maxx’s Christmas advert characteristics a superior-fiving heroine dancing by means of the streets as the entire town turns out in celebration of her current-purchasing achievement.


JD Sporting activities

JD Sports’ Christmas campaign – ‘King of the Game’ attributes actor Cole Wealleans-Watts Christmas buying with his loved ones. As the boredom kicks in, he places YouTube star and presenter Chunkz, who ushers him to stage inside the ‘JD Arcade’.

Cole proceeds to enter a magical JD Arcade dreamworld, the place he promptly sees YouTube’s Sidemen, KSI and Tobi Brown, challenging each other on the dance machine.


Boots’ Christmas advert for 2022, functions Television programme ‘It’s a Sin’ star, Lydia West. Titled ‘Joy for All’, the festive advert is set to Corridor & Oates strike You Make My Dreams (Appear Legitimate).

Although on the bus, West’s Holly finds a pair of spectacles that when she places them on, demonstrate her a genuinely magical Xmas. isles

Very’s new Christmas advert is seem tracked by Wizzard’s much-loved ‘I Desire It Could Be Christmas Just about every Day’.

It exhibits a single family’s several festive instances. From placing up decorations in autumn to attending multiple get-togethers, it aims to spotlight how the joy of Christmas arrives from becoming equipped to celebrate as very long as doable.


Matalan has uncovered its Narnia-esque 2022 Christmas marketing campaign, called “The Christmas Cupboard” demonstrating a girl stepping via her wardrobe and into her “Christmas future”. at?v=-XvrKjJMJWE

Matalan’s omnichannel marketing and advertising director Jeff Howarth reported: “This year as the country feels the financial strain, we know several people will be very rate-acutely aware and will be controlling their Xmas budgets properly.

“Matalan is renowned for terrific benefit and selection and performs a significantly vital job for United kingdom households at Xmas and we needed to capture the exhilaration of this particular seasonal time – which we believe this year’s marketing campaign does completely.”

Not On The Superior Avenue

Not On The Higher Avenue has introduced its Christmas advert for 2022 titled, ‘Celebrate Christmas’, showcasing that little items can go a lengthy way.

Not On The Substantial Avenue innovative director Lorna Brown claimed: “We are delighted to start our ‘Celebrate Christmas’ campaign, a abide by-on from Not On The High Street’s current re-brand marketing campaign which celebrates the distinctive people in our lives and the times that make any difference.

“We know benefit for cash is going to be far more essential than ever this festive time and we want to assistance our prospects by giving a vast array of inspiring, exceptional presents to match every spending budget, all produced by the UK’s finest smaller businesses”.


Freemans has teamed up with Janette Manrara and Aljaz Skorjanec from ITV’s Strictly Come Dancing to start its advert, which aims to aid customers unfold the charge this Xmas. out?v=8RwaWqJsfcU

Freemans chief shopper officer Richard Cristofoli said: “Find The 1, is all about assisting to placement Freemans as the go-to destination for significant gifting this Christmas. We realize everybody is feeling the pinch and hence our prospects want to make certain the present they pick truly counts.”

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