Beauty Inc’s Wellness Power Brands – WWD
The power of wellness has taken the beauty industry to a place that is much more than skin deep. It’s a holistic approach to all things that affect the skin, sleep and emotional and mental health.
According to the Global Wellness Institute, the global wellness economy spans 10 sectors, making personal care, beauty and antiaging a $1.1 billion market.
McKinsey & Co. reported in a 2021 survey of roughly 7,500 consumers in six countries, 79 percent said they believe wellness is important, and 42 percent consider it a top priority. In fact, consumers in every market McKinsey researched reported a substantial increase in the prioritization of wellness over the past two to three years.
To that end, a slew of brands targeting inner and outer beauty have launched in the past couple of years, and the flow shows no signs of slowing.
But which ones truly stand out? To find