Social Media Content Strategy
A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and improve the branding of your business.
As Jay Baer, author of six best selling marketing books, popularly said, “Content is fire. Social media is gasoline.” While social media is merely a platform, content is the real ignition engine that fuels the entire digital platform.
However, if you have content but you don’t know how to amplify it, there’d be no results; if you have an audience, but you have no idea how to develop your content, again there’d be no results.
Content strategy plays a crucial role in maintaining a sync between your brand and the audience. Millions of businesses have been able to increase their industry authority, develop a brand’s voice, and improve customer conversion rate with proper planning.
To set up a content marketing strategy for your
