How I Shop (Beauty Edition): Crown Affair’s Dianna Cohen

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Our “How I Shop” series documents how prominent figures buy clothes. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. The same goes for beauty — and there’s a whole lot to unpack in the way we discover, test and purchase hair, skin, makeup, fragrance and wellness products. Now, we’re delving into all of it with “How I Shop: Beauty Edition.”

When your whole career is in the consumer goods space, you’re bound to become someone who knows how to suss out the very best products on the market. 

Dianna Cohen got her start in beauty as an intern and in editorial production at Into The Gloss in 2012. “That experience opened my eyes to the power of beauty to connect us in a deeper way online,” she tells Fashionista.

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