NEW ORLEANS (AP) — As Juwan and Chanen Johnson stroll by Bywater on a scorching Sunday afternoon, they carry an odd accent: a tripod. The Johnsons are on the hunt for a filming place the place they’ll develop a new video for their 2 million TikTok followers.

Right after assessing the aesthetic traits of a place outside a cafe, Chanen selects a wall of greenery as their backdrop. Juwan, a next-year player for the New Orleans Saints, secures his cellphone in the tripod and hits report. Then, the couple proceeds to leap, crouch and glide in each course, as if they’re in some sort of intensive aerobics course.

To develop their version of a TikTok problem, in which persons check out to stay clear of currently being cropped out of a succession of images while the proportions of the photograph constantly change to the tune of “The Hustle” by Van McCoy, they require only two takes — each and every lasting about 15 seconds — and they are performed for the working day.

Experts at function.

The Johnsons have obtained acceptance on TikTok, the movie-sharing social media app with a lot more than 2 billion downloads around the world, as @JuandChan. The application rose to prominence in 2020 as lots of people looked for leisure while trapped at dwelling. Most of the couple’s videos provide a satirical peek powering the helmet into the way of life of an NFL participant and his spouse.

“We started off realizing that people today really like to see the at the rear of-the-scenes of the everyday living,” said Chanen, 24. “They can go observe him engage in football on NFL Network. They want to see ‘the existence of.’ ”

The Johnsons’ lifetime alongside one another commenced 4 a long time ago at Penn Point out where by they were being both equally university student-athletes: Juwan a soccer participant and Chanen a gymnast. They tied the knot in February 2020 in Las Vegas, a couple months ahead of Juwan was signed by the Saints.

“We did not get married by Elvis,” Juwan explained, laughing.

The newlyweds begun their TikTok account in March 2020.

“My little ones had been constantly telling us to do TikTok, and I was like, ‘I’m not performing that,’ ” reported Chanen, who was a fifth-grade trainer in California at the time. “I did not genuinely know anything about it. I just imagined that it was a bunch of little ones carrying out dances.”

Juwan, on the other hand, was encouraged to get on TikTok by his agent, who mentioned the app offered a superior prospect to grow his brand off the area.

But the Johnsons’ foray into social media stardom wasn’t an instant achievements.

“We commenced our account, and it was horrible,” Chanen stated. “We didn’t know what our market was nonetheless.”

It took months to obtain that market. But in June, Juwan posted a video clip about the benefits of acquiring a girlfriend in the course of soccer year, and the couple topped 1 million sights on a one online video for the first time.

“That video type of went off and I was like, ‘Chan, we can do this, all you obtained to do is make anything true controversial, and it’ll be very good,’ ” Juwan mentioned.

Much of Juwan and Chanen’s more recent articles pokes entertaining at preconceived notions supporters have about the romantic relationship of an NFL player and his spouse. And they really don’t hold back.

In their most preferred recurring sequence, “The NFL Wife Routine,” Chanen frequently performs an above-the-major, gold digging, obsessive trophy wife who waits on her partner hand and foot, while Juwan plays the role of a mainly absent, lazy, entitled athlete partner.

“We make a whole lot of folks mad, but we do it on reason,” Chanen reported.

Some of the scenarios introduced in the “NFL Wife” sequence involve: Chanen currently being pressured to toss away her dresses to make more space for Juwan’s in their closet Chanen leaving Juwan’s game at halftime in buy to have dinner on the desk before he will come home Chanen observing football movie to build a scouting report for Juwan and Chanen washing their auto with nothing but a toothbrush.

“I thoroughly love seeing ‘The NFL Spouse Routines,’ just simply just due to the fact they ended up full lies, but it was just so humorous because she manufactured it appear so practical,” Juwan mentioned. “It’s gotten to the place the place it was so drawn out that folks basically came up to me and questioned me, ‘Yo, is that true?’ I’m like, ‘Now what would I seem like executing that to my wife?’ It is just the funniest matter.”

But when the video clip satire goes around viewers’ heads, the couple explained they’ve obtained hateful responses criticizing them for being an interracial few or questioning Chanen’s motives for marrying Juwan.

And how do the Johnsons reply? By generating movies mocking these notions — placing extra dollars in the bank.

“It’s just entertaining to engage in with those matters and know what is authentic between us. As far as everybody else is worried, enable their assumption be their assumption,” Juwan reported.

But the Johnsons celebrate authentic partnership times with their lovers as very well. Whilst most of their articles is not really serious, the pair finds time to give legitimate connection and lifestyle advice to enthusiasts while livestreaming on TikTok.

Through a current stream, a fan requested Juwan how to believe positively. “A minute of you remaining indignant is 60 seconds squandered of you not staying happy,” Juwan claimed. “Everything is so short term, so just be grateful.”

In the meantime, 5,600 viewers flooded the comment part with good messages: “Aww you and Chan are my favorite people,” just one go through. “Y’all so cute… blessings from Lake Charles, Louisiana… Saints lovers for daily life,” browse yet another.

The few claimed the assistance from their fan foundation keeps them motivated.

“Even among the jokes men and women love to see that we’re a romantic relationship that does a lot collectively, but also has a actually fantastic time jointly and we’re healthful,” Chanen reported. “So quite a few girls get to out to me and request for partnership information. … It’s super enjoyable and encouraging that people today will want to get assistance from you.”

Due to the fact a great deal of their audience is on the younger side (which includes some of Chanen’s previous students), Juwan and Chanen said they recognize that their system will come with accountability, particularly now that the two are recognized in public for their social media exploits more typically than for Juwan’s football profession.

“Everything you do, you have to check oneself. You just simply cannot have loose lips and be indicating anything at all,” Juwan reported.

“We’re absolutely careful these times,” Chanen extra. “There’s so substantially of a cancel society, like, we can say that we like purple grapes above eco-friendly grapes and someone’s gonna freak out on us.”

Preserving a grip on one’s picture is critical for any TikToker whose account is monetized, which transpires right after a user hits 10,000 followers. Monetization pays an estimated 3 cents for each and every 1,000 views on a video clip. TikTok by itself solicits brand name deals for customers like Juwan and Chanen, who have far more than 100,000 followers and 100,000 video views in the final 30 days, as section of their Creator Fund.

For the Johnsons, who have racked up a lot more than 83 million whole likes on the app, enterprise is booming.

Chanen helms the cash-building facet of their TikTok account, but manufacturer administration is nothing new to her, considering the fact that her 1st work out of faculty was as a superstar assistant. Chanen has coordinated video clip partnerships for herself and Juwan with corporate giants like Cheetos and Walgreens, while also securing endorsements from garments strains, elegance merchandise and electricity drinks.

While most of their material is light-weight-hearted, the Johnsons get their determination to the platform significantly. Juwan’s observe program with the Saints is demanding, holding him at get the job done most times of the 7 days. To optimize the time they have alongside one another, when they have a day off, they film quite a few times, which is why they can usually be noticed donning the exact same outfit in subsequent videos.

Regularity is critical, they say.

“We like to publish several situations a working day,” reported Chanen. “TikTok is just one of people items where you have to post all the time to keep appropriate.”

Now, Chanen and Juwan are passing together what they’ve discovered to a fellow Saints few, 2nd-calendar year running again Tony Jones Jr. and his fiancée, Becca Rainey.

The Johnsons are not stopping at TikTok fame. Chanen mentioned it is “100% our objective for the future” to broaden their media existence by carrying out a reality or speak present.

“The awesome factor about social media is it really opens up the door for a whole lot of random things,” she stated. “(There are) so a lot of points that we have gotten to do or are in the performs of undertaking that we by no means would have been able to do devoid of social media. So whichever doors open up, we’ll consider.”

While the adage warns towards mixing business enterprise and enjoyment, the Johnsons are good with blending the two.

“I come to feel like it’s so intertwined with our daily life that it doesn’t even sense like do the job in some cases,” Juwan reported. “Sometimes persons are like, ‘Well, what do you do which is enjoyment with your spouse?’ I’m like, ‘We make videos.’ Which is variety of like our enjoyment factor to do, and that’s a thing that we enjoy to do.”