The 2021 Nordstrom Anniversary Sale is nigh, which means you’ll soon have access to mega discounts on thousands of luxury goods in just about every shopping category. Unlike most seasonal sales, what makes this event truly hype-worthy is that it features new styles and products, so you can go ahead and get a head start on your fall wardrobe, as well as stock up on bestsellers that rarely get discounted.

The sale is so massive, it can feel overwhelmingly infinite if you don’t do your homework ahead of time. Add that to the fact that inventory goes faster than you can say “La Mer,” and you’ll be glad that we put together a handy guide of how to shop it.

My favorite starting point is the beauty section, since the Anniversary Sale offers some of the best luxury makeup, skin care, and hair care deals of the year. I’m personally using the sale as an excuse to refresh my own collection as well as try several coveted items I have on my ever-growing wish list.

The Anniversary Sale runs from July 28 to August 8 both in stores and online. However, Nordy Cardmembers get early access starting July 12, depending on your cardholder level. Go ahead and bookmark this page, since I’ll be updating it on the regular with all the new beauty product adds.

Behold: 14 of the best beauty deals from the 2021 Nordstrom Anniversary sale

Supergoop! Full Size SPF 30 Mineral Powder — $33.00

We all know that regular and consistent sunscreen application is a must, but it gets tricky when you’re wearing a full face of makeup; however, you can blot this mineral powder all over your face without any smudging or smearing. Plus, it solves the issue of potential oiliness as the day goes on (I have oily skin, so it’s always something I’m aware of). The formula is lightweight, completely translucent, and easy to use.

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oribe

Oribe Magic Duo Full Size Gold Lust Dry Shampoo & Dry Texturizing Spray — $64.00

Both dry shampoo and texturizing spray are the key to having bouncy, shiny hair that looks like you just blow dried it that morning (nobody has to know you haven’t washed your hair in three days—nobody). I tend to simultaneously use both dry shampoo to absorb excess oil and texturizing spray to give my hair some body, and it never feels too heavy. And let’s just say I don’t even have to wear perfume on the days I use Oribe products.

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stila

Stila Full Size Stay All Day Waterproof Liquid Eyeliner Set — $32.00

Stila’s Stay All Day liquid eyeliner has passed a couple vital tests: 1. It’s lasted through those muggy, hot days that leave you perpetually soaked with sweat (I’m just being real here). 2. It failed to smudge through many episodes of This Is Us (aka, a major sobfest). With its thin and precise tip, it takes little effort to draw on an even, bold line. It’s been my go-to for years, and I love that the ink lasts for months. Two full-size eyeliners for $32 is one heck of a steal.

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olaplex

Olaplex Bond Maintenance Hair Care Set — $84.00

Olaplex’s Bond Maintenance Hair Care Set is hands down, the most popular beauty product Nordstrom shoppers (myself included) are adding to their Anniversary Sale wish lists, and it’s kind of a no-brainer to see why: For $84 (it’s usually $126), you get a jumbo-sized bottle of the No. 3 Hair Perfector, which is a powerful and nourishing hair strengthening treatment, and a full-size bottle of both the No. 4 Bond Maintenance shampoo and conditioner, a duo many people swear by to help hydrate and repair hair without making it feel greasy.

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bobbi brown

Bobbi Brown Soft Glow Eye & Cheek Set — $65.00

This is a new one for me, but I figured since masks aren’t going away any time soon, I might as well invest in a couple more eyeshadow palettes. I love that this comes in a turnkey set that includes six usable shades of eyeshadow, a bronzing powder and blush, gel eyeliner, and mascara. I’ve always had good luck with Bobbi Brown makeup, so I’m excited to give this a whirl.

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nars

NARS Full-Size Orgasm Blush Duo — $40.00

The cult-classic blush lives up to the hype. Two light swipes on each cheek is all it takes to give you some natural color. Ultra blendable and light, Orgasm is formulated to look good on every skin tone. Normally $40 for just one palette, this duo for the same price is a deal I’m not passing up on even though I’m not due for a restock yet.

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fresh

Fresh Soy Cleanser Set — $38.00

Since I’m generally pretty lazy when it comes to my nighttime routine, I love that Fresh’s Soy cleanser multi-tasks as a makeup remover as well as an effective face wash that leaves your skin feeling clean, but not completely stripped of its natural oils. This set comes with a travel-sized option so you can take it everywhere you go. I got this exact same set last year, and I’ll definitely be buying again.

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kiehls

Kiehl’s Midnight Recovery Concentrate Face Oil — $83.50

I already sung my praises for this pretty blue potion in our Nordstrom Anniversary Sale wellness product roundup, but I’ll do it again, because it’s worth double the swoon. As someone with oily skin, I’m hesitant when it comes to face oils, since some can really do some damage and leave me broken out the next morning. Not this stuff. Since the oil is on the more dry side, it absorbs nicely, and leaves my skin looking brighter and healthier when I wake up. Since it’s normally pricey, I’m snagging a bottle while it’s $41.50 off right now.

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Sulwahsoo

Sulwahsoo Full Size First Care Activating Serum Duo — $137.00

This one is on my list of “must tries”. I’m always on the hunt for a hydrating and brightening serum I can layer underneath my go-to moisturizers, and I’ve read only amazing things about this one, especially that it helps with the absorption of the products layered on top, so that your skin isn’t missing out on any nutrients. Along with boosting radiance and elasticity, the serum has potent anti-aging properties as well.

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tula

Tula Full Size The Cult Classic Purifying Face Cleanser Set — $74.00

You can fully experience Tula’s nourishing probiotic-based formula in their Cult Classic Purifying cleanser, Moisture Hydrating Day and Night cream, and the Rose Glow and Get It Cooling and Brightening eye balm. If your main focus is getting your glow on and keep your skin hydrated (whether you’re up against aggressive A/C or a harsh, dry winter), this is a set that’ll be in your daily skin-care arsenal year-round.

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briogeo

Briogeo Healthy Hair Wonders Set — $49.00

About once a month, I exfoliate my scalp with Briogeo’s best-selling Scalp Revival shampoo, and it helps clear product buildup (I’m looking at you, dry shampoo) and leaves my hair feeling a lot healthier and refreshed. What I haven’t tried yet is Briogeo’s Healthy Hair Wonders set, which includes a leave-in conditioner, hair mask, strengthening hair oil, and a deep-conditioning mask—all things I need for my naturally frizzy hair that’s suffered some hair dye and heat damage over the years.

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rms

RMS Beauty Summer Essentials Full Size Bronzer, Luminzier, and Lip Balm Set — $58.00

RMS literally invented the word “luminizer,” so Rose Marie Swift know a thing or two about creating that natural, sun-kissed look (in the most effortless way possible). Every RMS Beauty product I’ve ever tried is high-quality, has just the right amount of pigment, and always proves to be long-lasting. This Summer Essentials kit will probably be my go-to until it’s too cold to go to the beach anymore.

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shiseido

Shiseido Benefiance Eye Cream Set — $99.00

Shiseido has beauty down to a literal science, and offers some of the highest quality, most effective products on the market. If you’re on the hunt for an eye cream, I love that this set targets different types of eye wrinkles, including stress and under-puff lines (which I’ve personally been combatting, thanks to hot nights and eager dogs who want to go on a walk the second the sun rises).

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Jo Malone

Jo Malone London Travel Size Cologne Discovery Set — $85.00

Since all of Jo Malone’s perfumes are gorgeous, it’s hard to pick a new one because, well, you’ll want them all. This discovery set gives you the opportunity of trying out scents you may not have tried before, and they’re travel-sized, so you can bring them with you on vacation, work, or just on-the-go for a re-spritz. The set includes my favorite, Nectarine Blossom and Honey, along with English Pear and Freesia, Wild Bluebell, Peony and Blush Suede, and Wood Sage and Sea Salt.

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